make your money work for you and the world.

Our mission is to empower everyone to take part in the global shift from shareholder capitalism to stakeholder capitalism.

hold companies accountable

 

We’re creating a new way to invest in what you believe in, and divest from what you don’t. 

 

Instead of being stuck in funds with no control over the companies you actually own, we build you a personalized portfolio that owns stocks directly. So you can invest and divest according to what you care about most. 

 

We help you discover what issues you’re inadvertently supporting, and then redirect your money in a better way.

how does it work?

You can invest in things like lowering fossil fuels and equal pay, and divest from gun manufacturers, private prisons, and top carbon emitters –  all while maintaining financial performance. 

 

Your money will be invested in companies making a positive impact and solving the global problems you care about, while also divesting from companies causing harm.

1.

Tell us what you care about

Choose from a list of values – anything from lowering fossil fuels, to promoting equal pay, or eliminating private prisons. 

2.

Link your accounts

We’ll help you discover what your investments are really supporting.

 

We identify the biggest problems and then move your money out of funds and into companies directly. 

3.

Invest in what you believe in

Instead of funds, we'll build you a personalized portfolio that invests in stocks  directly – so you can support companies making a positive impact, while also divesting from those causing harm.

The nitty-gritty

 

Our tech optimizes trading to increase your potential returns and rebalances automatically, so your portfolio will always stay within the risk level that’s right for you.

You own stocks directly (instead of just funds), so you can influence where your money goes. This also helps you avoid fund fees and allows for more effective tax-saving strategies, so you have more money to invest ;)

We’re creating a new way to invest in what you believe in (and divest from what you don’t).

Full list of values

ENVIRONMENTAL

Carbon Reserves

Oil & Gas

Coal & Natural Gas

Sources Locally

Clean Technology

 

Greenhouse Gases

 

Renewable Energy

 

Sustainable Water Use

 

Deforestation

 

Fossil Fuel Reserves

 

Landfill Dumping

 

Green Product Innovation

 

Chemical Water Runoff

 

Toxic Chemical Emissions

 

Energy Efficient

 

Sustainable Packaging

 

Sustainable Supply Chain

social

Invests in Local Community

 

Customer Privacy

 

Community Engagement

Militarization of Border

Private Prisons

Prison Industrial Complex

Military & Nuclear Weapons

Gun Manufacturers

Cluster Munitions & Landmines

 

Products Harmful to Human Health and the Environment

 

Labor and Human Rights Requirements for Suppliers

 

International Conflicts

 

Workers’ and Human Rights

 

Charitable Contributions

 

Social Finance

 

Nutritious Food

 

Affordable Healthcare

 

Responsible & Honest Marketing

 

Alcohol

 

Adult Entertainment

 

Gambling

 

Tobacco

governance

Board & Executive Racial and Gender Diversity

 

Diversity and Inclusion Policies

Pro-LGBTQ Policies

 

Pay & Hiring Discrimination

Equal Opportunities for Employees

 

Transparent Workplace Policies

 

Equitable and Living Wage

 

Equitable CEO and Worker Pay Distribution

 

Accurate Financial Reporting

 

Safe Workplace

 

Career Development Opportunities

 

Avoids Major Fines and Legal Violations

 

Pays Fair Share of Taxes

 

ESG Reporting and Transparency